Thursday 12 June 2008

P3 define and document a client and user need for three related graphics images

Define And Document A Client And User Need For Three Related Graphic Images (P3)

Myspace have asked for my assistance to create a new logo, create posters to be located throughout England, and create advertisment banners on the web. Myspace is a social networking website and there are millions of users that have a profile with Myspace. There are many features of Myspace including MyspaceIM, MyspaceTV, MyspaceMobile etc so my new designs needs to be suitable for all these features. Myspace is part of a competitive industry, there are other social networking websites that offer very similar features (Bebo, Facebook, Hi5, Faceparty) so the new designs need to attract new users to choose Myspace.
The target audience for Myspace will need to cover lots of people. The age limit to join Myspace is supposed to be 16 years old so it needs to be suited for teenagers and adults. Many bands and artists join up for a Myspace page to allow the public to find out more information about them and also listen to their music.
Examples of current logos:
Myspace currently has two logos.


The first one contains just two colours - blue and white. It has a small image of people which represents social networking, and the tagline giving detail about Myspace. As you can see it is basic and the colours are contrasting making it easy to read.




The second logo is more specificly designed for people who like listening to music on the internet, and can also be aimed for bands/artists wanting to set up a profile where they can upload their songs on. It uses the same picture of the people but with headphones on to fit in with the topic. The tagline also represents this. The colours are also contrasting and only two have been used, the same font as the first logo as been used so we can see the similarity.



1. The Logo
The new logo needs to be used to represent all areas of Myspace production. The colours will need to be contrasting and kept to a maximum of three. The logo will need to be similar size to the previous ones, and same fonts must be used. Images can be used relevant to Myspace (example: music, social networking, videos etc). The title of "myspace.com" must be the central attraction so people can remember it and take notice the website. It can be created on a graphics application.
2. The Poster
Posters advertising Myspace will be located across the UK. They could be stuck in youth centres, bus stops, around cities, and places with internet access. The poster will need to be a large size like A2. It must have the logo either at the top or the center. Additional detail also needs to be added about Myspace and the features, images can be inserted to persaude people. The fonts needs to be large and easy to read, and the background colour preferably a dark one with light text or a light background with dark text. The layout needs to be easy to read and follow. It will need to be printed out on quality card or strong paper and possibly laminated, this will be quite expensive. This can be designed on a graphics application.
3. The Banner Advert
On the internet there are banners on many websites advertising their features. It needs to be able to stand out on a website. It must include the Myspace logo and several features. Colour scheme needs to match the poster and the same font must be used so it is easily recognised by users. The banner might need to be updated so it can show a new feature if one comes out. The banners are not large so the room must be used efficently. Flashing images and animation are often used on internet adverts to draw attraction so there can be a few slides of different images appearing. It depends how much this costs due to how many websites allow this advert to be placed in a division. Constraints is the timescale, might take long to produce as other software development tools may be needed as well as a graphics application

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